About Me
I have always been intrigued by how people think and behave. Leveraging this information, along with a strong design acumen, I strive to design products that solve both user needs and business goals. My process is hands-on, collaborative and curious. A firm believer in user feedback and predictive UX, my skill-set focuses primarily on interface design, user research and usability testing.
Graduating with a Bachelor's of Fine Arts Degree, with a concentration in Interactive Design from California State University Fullerton, I have spent fourteen years designing and improving digital platforms for a variety of clients, small and large alike. In that time I have come to understand the true value of empathy and have become a firm believer in the old adage...
Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.
- Antoine de Saint-Exupéry
I have pitched, won, supported and led numerous projects over the years, have won a variety of awards, and have been fortunate to work with such forward thinking companies as Abbott Laboratories, Allergan, Ally, Baxter, Cisco, Hewlett-Packard, Ingram Micro, Universal Entertainment and more. Throughout my career my goal has always remained the same, to design products that are helpful and intuitive, utilizing the latest technologies to improve people's lives in innovative ways.
Skills:
Adobe Creative Suite (Design): Photoshop, Illustrator, InDesign, Experience Design, DreamWeaver
Rapid Prototyping Services (Prototyping): Sketch, InVision, Axure RP Pro, Figma
Additional Skills/Tools: HTML5/CSS3, JavaScript, Interaction Design, Analytics, Bootstrap v4.1, Responsive Design, Analytics, Cognitive Psychology, Web Optimization, Microsoft Office Suite, User Persona Creation, Surveys, A/B Testing, Team Building and Collaboration, Brand Creation and Empathy.
Adobe Creative Suite (Design): Photoshop, Illustrator, InDesign, Experience Design, DreamWeaver
Rapid Prototyping Services (Prototyping): Sketch, InVision, Axure RP Pro, Figma
Additional Skills/Tools: HTML5/CSS3, JavaScript, Interaction Design, Analytics, Bootstrap v4.1, Responsive Design, Analytics, Cognitive Psychology, Web Optimization, Microsoft Office Suite, User Persona Creation, Surveys, A/B Testing, Team Building and Collaboration, Brand Creation and Empathy.
The Design Process
Experience + Education
ALLY
Senior User Experience Designer
Laguna Niguel, CA, 2019
Senior User Experience Designer
Laguna Niguel, CA, 2019
• Improved online loan application marketplace for Clearlane.com, a part of Ally Financial Inc, with more accurate offers and an improved completion rate from 54% to 71%.
• Overhauled customer portal with a simplified UI and clearly defined steps, helping users upload the required documentation with less confusion.
• Overhauled customer portal with a simplified UI and clearly defined steps, helping users upload the required documentation with less confusion.
INGRAM MICRO
Senior User Experience Designer
Irvine, CA, 2016-2018
Senior User Experience Designer
Irvine, CA, 2016-2018
• Provided UX/UI services to build a better user experience for the e-commerce platform.
• Examined current analytics, functionality and delivered recommendations on how to best improve overall experience and performance.
• Overhauled existing design system guidelines, improving platform’s overall aesthetic with updated responsive layout.
• Examined current analytics, functionality and delivered recommendations on how to best improve overall experience and performance.
• Overhauled existing design system guidelines, improving platform’s overall aesthetic with updated responsive layout.
ALLERGAN
Interactive Designer & Developer
Costa Mesa, CA, 2010-2016
Interactive Designer & Developer
Costa Mesa, CA, 2010-2016
• Delivered UX/UI services for digital marketing collateral (brand deliverables included BOTOX, SkinMedica, Natrelle, Latisse, Lastacaft, enVista, Alphagan, Vivite, Aczone, and Restasis).
• Created, tested, and delivered user targeted email campaigns to boost brand awareness and overall business to consumer sales.
• Designed high-impact, user-centered applications with strong aesthetic appeal, sophisticated production values, and intuitive user experiences to help maximize user engagement and reinforce overall brand identity.
• Created, tested, and delivered user targeted email campaigns to boost brand awareness and overall business to consumer sales.
• Designed high-impact, user-centered applications with strong aesthetic appeal, sophisticated production values, and intuitive user experiences to help maximize user engagement and reinforce overall brand identity.
DEVICEPHARM
Interactive Designer & Developer
Irvine, CA, 2004-2010
Interactive Designer & Developer
Irvine, CA, 2004-2010
• Provided UX/UI services for medical device and pharmaceutical industry clients.
• Worked with clients including Abbott, Baxter, Thoratec, and The University of California, Irvine, as well as many other small to mid-sized medical oriented businesses.
• Designed and developed online platform presence for enhancing overall brand awareness while integrating intuitive, optimized sales marketplace for additional revenue expansion.
• Created and managed newly formed interactive marketing department of designers and developers to expand client exposure in digital content creation.
• Worked with clients including Abbott, Baxter, Thoratec, and The University of California, Irvine, as well as many other small to mid-sized medical oriented businesses.
• Designed and developed online platform presence for enhancing overall brand awareness while integrating intuitive, optimized sales marketplace for additional revenue expansion.
• Created and managed newly formed interactive marketing department of designers and developers to expand client exposure in digital content creation.
ORANGE LABEL ART + ADVERTISING
Graphic Designer
Costa Mesa, CA, 2003-2004
Graphic Designer
Costa Mesa, CA, 2003-2004
• Assisted the Creative Director in designing and producing digital and print collateral for various clients.
• Partnered with the design team to work through early stages of product design, initial concepts and creating documents defining overall strategy and architecture.
• Partnered with the design team to work through early stages of product design, initial concepts and creating documents defining overall strategy and architecture.
DESIGNHELIX
Freelance Designer
Lake Forest, CA, 2004-2016
Freelance Designer
Lake Forest, CA, 2004-2016
• Delivered UX/UI services for clients in Southern California area. Improved UX for web properties, social media offerings, and mobile applications through analytical research and responsive UI deliverables.
• Updated sites to improve visit and visit-to-order ratios while shrinking page-abandonment rates by 15% to 25%.
• Updated sites to improve visit and visit-to-order ratios while shrinking page-abandonment rates by 15% to 25%.
CERTIFICATES
• Google Analytics Essentials
• User Experience for Web Design
• Design Thinking: Implementing the Process
• UX Foundations: Usability Testing
• UX Foundations: Making the Case for Usability Testing
• UX Foundations: Style Guides and Design Systems
• Google Analytics Essentials
• User Experience for Web Design
• Design Thinking: Implementing the Process
• UX Foundations: Usability Testing
• UX Foundations: Making the Case for Usability Testing
• UX Foundations: Style Guides and Design Systems
CALIFORNIA STATE UNIV. FULLERTON
B.F.A., Concentration: Graphic Design
Graduated 2002 / Dean's List
B.F.A., Concentration: Graphic Design
Graduated 2002 / Dean's List
SANTA MARGARITA CATHOLIC HIGH SCHOOL
Graduated 1998
Graduated 1998